Did you hear the big news Instagram TV or IG TV just
launched and people are mumbling maybe it's a YouTube killer well I'm Anik from
Bangladesh and today I'll be telling you all about it comparing it to YouTube
pros and cons view search algorithms monetization and my thoughts being a
full-time YouTuber myself now let's get some of the blanket statements out of
the way no YouTube is not shutting down or going away anytime soon. I don't
think YouTube is shaking in their boots but they should be watchful and stay
humble it's hard to stay on top forever now IG TV its long-form video from one
minute up to one hour long and it's vertical video.
I'm used to holding my phone like this when I'm watching
YouTube or Netflix or whatever but this next generation up-and-coming they
don't do that they hold their phone like this always vertically and then they're
scrolling Instagram knows this and as they say IGTV it's built for how you
actually, use your phone so videos are full screen and vertical to hold on don't
rotate your TV and mount it on the wall vertically just yet I'm not sure how
all this is gonna play out and we got to remember our physical eyes do not see
the world in portrait mode our peripheral vision sees about yay high but way
wider call it sixteen by nine and think about this when you have a group of
people and you're trying to squeeze them super tight into a vertical shot just
doesn't make sense all this blank dead space not sure how all that content is
gonna look vertically.
Now let's quickly talk about that name IG TV I don't love it
though I think I see what they're trying to do they're trying to redefine what
TV or television means what used to mean of broadcasting signals over-the-air
now it's more like any creator you or me big or small can have your own channel
and produce your own show but as with any show you need sufficient platform as says in regards to YouTube they have it all they have all the tools they
have all the videos they have all the stats they have all the eyeballs they
have all the monetization they have every feature you could want as a YouTube
watcher and as a YouTube creator all in one place Marquez has some cool
perspective on it all I'll link his video down below now let's jump into some
quick numbers YouTube is the second most visited website in the world in it's
owned by Google the top most visited site they say they have over 1 billion
active monthly users and each day those users watch over a billion hours of the video that's just incredible Instagram, however, their desktop game is kind of
weak and it's ranked down around13 on the Alexa list but it's primarily a
mobile app stats say that they too have 1 billion monthly active users now how
fast and easily will your fresh original IG TV videos be featured and shared
with new potential viewers that's a big question mark and on a positive note
all your current Instagram viewers like me, for example, my 4,500 followers are
already following my IG TV channel make sense though search YouTube is the second biggest search engine in the world.
Let's say I want to change the oil on my car I'm going to YouTube
to search for that I'm not going to IG TV but then again back to the rebranding
of what TV it's more about entertainment over there and less about the search for
me personally the vast majority of all my YouTube views comes from people
searching and this is a good thing in my perspective new and fresh eyeballs are
always seen my content this nurtures organic growth how's my organic growth going
to look on IGTV algorithms YouTube is crazy good most of the time with knowing
your likes dislike what exact videos to serve you all which to keep you on
their site or app the longest amount of
time the equation is very simple longer watch time equals more ad revenue
YouTube gets more money creators to get more money and advertisers get more ads
shown.
Instagram they're
really good at getting those quick hits throughout the day it's kind of like
doping up on drugs here's what Sam Schaffer had to say people already spend so
much time on Instagram aim Lesly thumbing browsing swiping whether you're
waiting to go to the bathroom in a cab trying to fall asleep at night you're
kind of just like always on Instagram and these videos are going to keep people
on the platform even longer and he's spot on with all that the endless hole of
longer-form content will keep you in their app for more time now I found that
the average user on YouTube watches over 60 minutes of video every day as for
average time spent on Instagram not sure how precise all these are but it's
more roughly around half an hour, they've got some catching up to do last up but
definitely not least monetization how is Instagram going to make more money but
even more importantly how are US creator's going to be enticed to create longer
form content and how are we going to get paid what's the big incentive well of
course YouTube is set up with their system pretty well it's definitely had
their ups and downs but it's already built out anyone in the world you can
create a YouTube channel start pumping out videos get enough views then turn on
ads and you split some revenue with YouTube now.
How IG TV planning on paying its creators of video that's
yet to be seen but hopefully, they'll roll out something soon in the front and
just today I saw Honduras right up here they do promote branded content as they
title it paid a partnership and Instagram already runs ads in your feeds now if
only they got really good at partnering brands and creators together just like how YouTube
bought out Fame but then be great to see as a full-time you tuber myself I
don't keep all my eggs in one basket, of course, you got to diversify there's ad
revenue but there's also sponsorships and a big one is affiliate links you know
when creators like myself sometimes say hey use my links down in the description below well sometimes those are affiliate links and whether you know
it or not you’re supporting us creators as sometimes if you make a purchase we
could receive a small commission based upon that purchase no cost to you when I
look at IG TV there's no big description box it's actually quite hidden as of
right now and as we've seen in times past Instagram does not like sending its users
off its app to somewhere else thus the annoying links and comments and descriptions
are not hyperlinked so that's another prom I see it's not very complimentary to
hyperlinks or affiliate programs now closing thoughts I'm super pumped and excited
to see where IGTV goes.
I personally follow
me at Schinke we'll be experimenting with uploading custom vertical content
over there tinkering with unboxings behind the scenes that sort of stuff I want
to hear from you guys let me know what kind of blog you want to see over there
and also let me know what you think of IGT V vertical video search algorithms
all that now if you're new around here thanks so much for reading and hit
subscribe and like & stay up to date on all my tech blog posted every week
until next time let's live authentically.
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